Feel Design is feeling ready for Furniture Fair.
Swedish Feel Design AB - which you can meet at MESSE C Furniture Fair in Fredericia - delivers furniture in a light, Nordic style, which they believe will suit the Danish market well.
Furniture company Feel Design AB has a strong presence in Sweden, as well as in Norway and North America, among other places. But the Swedes are also hoping to gain a foothold on the other side of the Øresund, which is why participation in this year's MESSE C Furniture Fair in Fredericia is an obvious choice.
The company, founded in 2010, works with the development and production of furniture for both the retail and contract markets, including hotels and restaurants. The range covers a wide range of indoor furniture - with a particular focus on dining and storage solutions.
- We primarily work with wood-based products in combination with materials such as metal and stone. These can be dining tables, chairs, TV furniture and storage - basically everything for the home that is not sofas or beds, says CEO Filip Alricsson.
Feel Design works with both a fixed range and specially developed products for individual customers.
- We have a standard collection that several customers can buy from, but we also develop unique products for specific chains or retailers, who can then sell them under their own brand, he explains.
Although the company in some cases delivers to customers who sell on to Denmark, Feel Design does not yet have direct partners in the Danish market.
- We don't sell directly to anyone in Denmark today, but we see it as an interesting market, and we believe that our products fit well into the Nordic style. That's why Furniture Fair is an important platform for us, says Filip Alricsson.
Looking for Danish partners
- We are looking for collaborations with retail chains, online retailers and design shops in Denmark, so we are building on last year's fair, which was a really good experience. We met many Danish contacts, and we also had many conversations with visitors from Sweden, Norway, Finland and Germany, says Filip Alricsson, who expects an even more relevant and well-attended forum when it gets underway in less than three weeks.
At this year's fair, Feel Design will be bringing both existing products and new designs.
- We have a mix of models that are already on the market, some that have been updated in materials or colors, and then completely new products. This includes new chairs, dining tables, storage furniture and coffee tables, says Filip Alricsson.
MESSE C Furniture Fair will take place in Fredericia on April 26-29, 2026.
See more at www.messec-furniturefair.dk